The hottest real estate is hot. Customized doors a

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Real estate is hot, custom doors and windows just need to increase. How can enterprises go right

in recent years, real estate is booming, and the rigid demand for doors and windows has increased sharply. Compared with customized wardrobes, cabinets, etc., the threshold of customized doors and windows is obviously lower, so customized doors and windows enterprises have increased sharply. With the emergence of this phenomenon, we are obviously increasing the availability of this new material and the use of knowledge base graphene in the industry. There is too much discussion about customized doors and windows. Even last year, experts discussed whether customized doors and windows will become the next "air outlet" in the household industry. At present, enterprises should pay attention to this issue, Leaders of enterprises should also do market research and make more in-depth judgments

the number of door and window brands increased sharply, which can be seen from three aspects: in the western part of China, there were only about 10 door and window brand stores when hailstones the size of a golf ball hit the famous stores. But by 2016, there were 25 door and window brand stores, an increase of 1.5 times in terms of the number of brands alone. This also proves that the door and window industry has made rapid progress in channel layout

communication: there is a data for reference: among the 680 billboards on the Chongqing Suining Expressway leading to Chengdu Chongqing, 14 door and window brands occupy 45. At the same time, there are 15 billboards for 7 brands. Advertisements of door and window brands are not uncommon in major airports and high-speed railway stations across the country

Revenue: take a brand as an example, the compound annual growth rate of wired in doors and windows for two years has reached 100%. This data is believed to be enough to win everyone's attention on the other hand. This is indeed the revenue phenomenon of the door and window industry. Many brands have high growth rates, and their profits are not inferior to the profit space of the wardrobe and cabinet industry

there is an urgent need for real estate, and there is a large market demand for door and window customization

no matter which city's real estate purchase will always encounter some demand for free area and wall modification, and the partition or wall modification of the free area will mostly remove or replace the partition and entrepreneurship Service Department donated by the real estate developer to establish a group of broken windows for each entrepreneurial unit, so the replacement demand will accumulate and become a very large market space, In addition, the batch procurement adopted by developers when building doors and windows only meets the needs of the public, and it is not particularly detailed in terms of design or functional considerations. Users who pursue higher quality are not satisfied with the original door and window products of developers, which is another replacement market demand

in terms of property division, there are three categories: high-rise buildings, Western-style houses and villas. The above-mentioned needs are common in high-rise buildings, but the sun house and other projects of Western-style houses and villas are more rigid. In addition, there are more and more directional needs such as anti-theft, mosquito prevention and child fall prevention, and the demand for door and window customization is also more and more urgent. All this can be attributed to the real estate boom, but it can also be understood as the urgent need for rigid demand

door and window products are accepted by consumers according to material classification

it may not be a professional classification to separate doors and windows according to material, but in terms of consumer demand, this is the most direct classification method. Aluminum alloy and plastic steel doors and windows are often used in high-rise buildings. Their characteristics are that under the condition of stable performance, the price is not expensive, the acceptance difficulty is low, the price ranges from hundreds to thousands, and there are a wide range of choices

the door and window products combined with wood and aluminum have better thermal insulation effect, and are more applied in the north. The difficulty of its process and many other aspects determine that the price of this kind of products is not mass consumer goods. Therefore, this kind of products are more used in Western-style houses, villas or high-end high-rise buildings

through the derivation of these two types of products, we can see that the door and window industry has a relatively complete product link, which is also clear from the market point of view. Most of the aluminum alloy doors and windows do not involve wood aluminum doors and windows. Similarly, few who are good at wood aluminum doors and windows are also aluminum alloy doors and windows, or put them at the same height

whether customized doors and windows can become the next "air outlet" is worth discussing

compared with other more mature building materials industries, door and window products are much simpler than wardrobes and cabinets in the view of their practitioners, that is, profiles can be sawn into corresponding sizes, and then nested with corresponding sizes of glass. This recognition has greatly reduced the threshold of aluminum alloy plastic steel doors and windows, Often a small store can contract the door and window business of a community

whether the customized door and window industry can become the next tuyere has long been discussed in the industry. As early as the "next tuyere" Summit Forum session of the Fifth China customized furniture research results conference of "shuffle · play · win" on December 20, 2016, relevant industry experts have discussed whether the customized door and window industry can become the next tuyere; To become the next outlet, how to break through the limitations of current production, marketing and brand in the customized door and window industry is discussed

as more and more brands enter, employees in the customization industry should pay attention to this phenomenon. The helmsman of customized brands should also consider doing more in-depth market research to determine whether to follow this direction

with the changes of the times and the development of science and technology, the situation of the furniture industry is also constantly changing. The practices and Strategies of enterprises are different with different markets. Nowadays, customized doors and windows is a good development direction. Enterprises should seize the time to conduct market research, find out the ideas of consumers, and then consider how to go next

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